If you like The Office then you’ll love…the Women’s World Cup??
Nike’s ads for the U.S. Women’s World Cup team star Rainn Wilson, who plays Dwight on The Office. I don’t see any connection, and I don’t think they’re funny. I assume they were trying to get a certain target interested in watching women’s soccer games. Maybe an older more professional audience? I think they could have involved the players more as actresses in the ads. This would allow America to get to know them better. Or maybe Nike doesn’t really want America to know the players – they are the ‘The Greatest Team You’ve Never Heard Of.’
Leave a Comment
