Some say Starbucks can no longer depend on WOM alone. Some say Starbucks has saturated the market. Either way, I think their new TV campaign is really cute. It’s not too intrusive and it doesn’t even talk about products. So, I say congratulations to Starbucks (and their agency, W+K).
However, critics bring up a good point – the ads lack identity. They could probably be used for some other brand and still work. It makes me wonder how effective the campaign will be in increasing sales/store visits.
Filed under: brands
I have loved Nike as a company and as a brand for as long as I can remember. This summer has renewed and stregnthened my love for Nike. Since moving to New York, I have been running with the Niketown running group one or two times a week. I knew it would be a cool experience, but what I found far outweighed my expectations. Nike has once again done an excellent job promoting its brand around all aspects of the experience. This is what is so great about the Niketown running group:
-free Nike shoe trials – try out any new Nike running shoes during your run and see why they are better than your current shoes
-coaches who encourage and inspire – experienced coaches and pacers go with you on the runs to direct you and help you along the way
-stretching before and after – the coaches lead stretches to make sure you don’t pull anything; they are knowledgable and really care about your safety
-incentives – Nike keeps track of the miles you’ve run/sessions you’ve attended and provide incentives for those who have done the most (like entry into the NYC Marathon)
-free fruit, bagels, muffins, and water after the runs – what could be better than that?
-”elevated runs” – these are special event running sessions that occur every 2 weeks; they are held at special locations around the city, and afterwards there’s a big PARTY with free food, drinks, and an awesome DJ…and really cool t-shirts
Here’s some info for other cities: http://niketown.nike.com/niketown/info/event_locator.jsp
