buaidh no bas

Some say Starbucks can no longer depend on WOM alone.  Some say Starbucks has saturated the market.  Either way, I think their new TV campaign is really cute.  It’s not too intrusive and it doesn’t even talk about products.  So, I say congratulations to Starbucks (and their agency, W+K). 

 However, critics bring up a good point – the ads lack identity.  They could probably be used for some other brand and still work.  It makes me wonder how effective the campaign will be in increasing sales/store visits.