buaidh no bas


I’m going to India!!!
November 27, 2007, 3:28 pm
Filed under: travel

I’m going to India for 2 weeks after Christmas, and I can’t wait.  Here are some good quotes about travel:  

“The world is a book, and those who do not travel read only a page.”  – Saint Augustine

“Don’t tell me how educated you are, tell me how much you traveled.”  – Mohammed  

“Travel is the frivolous part of serious lives, and the serious part of frivolous ones.”  – Anne Sophie Swetchine

“For my part, I travel not to go anywhere, but to go. I travel for travel’s sake. the great affair is to move.”  – Robert Louis Stevenson



Starbucks 1st TV Campaign
November 27, 2007, 3:20 pm
Filed under: ads, brands

 Starbucks_passthecheer_screenshots

Some say Starbucks can no longer depend on WOM alone.  Some say Starbucks has saturated the market.  Either way, I think their new TV campaign is really cute.  It’s not too intrusive and it doesn’t even talk about products.  So, I say congratulations to Starbucks (and their agency, W+K). 

 However, critics bring up a good point – the ads lack identity.  They could probably be used for some other brand and still work.  It makes me wonder how effective the campaign will be in increasing sales/store visits.



November 20, 2007, 12:51 pm
Filed under: Uncategorized

I am ready to go snowboarding.  However that could be a problem if there’s no snow.  Let’s check out the conditions at the nearest resorts:

Wintergreen – still closed (no snow)

Massanutten – still closed (no snow)

Snowshoe – opening Nov. 21st (Thurs-showers 58degrees, Fri-flurries 38degrees, Sat-cloudy 43degrees, Sun-showers 46degrees)

Sugar Mountain – open (Thurs-showers 51degrees, Fri-cloudy 28degrees, Sat-cloudy 31 degrees)

I think Snowshoe has the most potential.