Filed under: brands
I have loved Nike as a company and as a brand for as long as I can remember. This summer has renewed and stregnthened my love for Nike. Since moving to New York, I have been running with the Niketown running group one or two times a week. I knew it would be a cool experience, but what I found far outweighed my expectations. Nike has once again done an excellent job promoting its brand around all aspects of the experience. This is what is so great about the Niketown running group:
-free Nike shoe trials – try out any new Nike running shoes during your run and see why they are better than your current shoes
-coaches who encourage and inspire – experienced coaches and pacers go with you on the runs to direct you and help you along the way
-stretching before and after – the coaches lead stretches to make sure you don’t pull anything; they are knowledgable and really care about your safety
-incentives – Nike keeps track of the miles you’ve run/sessions you’ve attended and provide incentives for those who have done the most (like entry into the NYC Marathon)
-free fruit, bagels, muffins, and water after the runs – what could be better than that?
-”elevated runs” – these are special event running sessions that occur every 2 weeks; they are held at special locations around the city, and afterwards there’s a big PARTY with free food, drinks, and an awesome DJ…and really cool t-shirts
Here’s some info for other cities: http://niketown.nike.com/niketown/info/event_locator.jsp
Filed under: ads
I saw this ad in the subway coming home from work one day. I studied it so intensely that other people started looking at it to see what it was. I even took a picture of it with my phone. The ad shows “The Affluencers”, a packaged guy and girl who are the perfect ‘frontrunner’ segment. The bottom of the ad says, “Most affluent + most influential + most engaged viewers = THE AFFLUENCERS” which is followed by the tagline, “Watch what happens when you buy Bravo.” At first, I thought – how cool, they’re advertising to me, a media planner! I have never seen an ad targeting media buyers and planners. But as I continued to think about it, I began to wonder how effective this would really be. Would this ad be enough to convince a media maven to buy on Bravo’s network? Then, I started to wonder whether Bravo was trying to kill two birds with one stone. Are they targeting both media planners and television viewers? Maybe the ad will make up-and-coming ‘affluencers’ think, “Hmm…I want to be that girl in the barbie-style packaging…maybe I should be watching Bravo.” I never really decided how I felt about the ad. By the time my train came I left confused and unaware of Bravo’s intention. What do you think?
Filed under: Uncategorized
I have been interning at Carat, a media agency, as a communication planner since June 4th. So far, I’ve met a bunch of people, learned a lot, and have been working on some interesting projects. Some of the accounts I am lucky enough to work on include: Marriott Hotels & Resorts, Ernst & Young, Ultimate Fighting Championship, and Tous Jewelry. I’ve also been doing a group project (not skipping any beats from the Adcenter). My group, including 3 other interns, has been researching, assessing, and gaining insight on flat screen TVs, as we are developing a Communications Plan for Philips Flat Screen Televisions. At the end of the internship we will present our plan to some Carat communications strategists, and possibly even the CEO and the Philips client. I can’t wait to show off my newly polished Adcenter presentation skills!
Filed under: Uncategorized
With 4 weeks left in my summer internship, I’ve decided to finally get down to it and start a blog. I will share thoughts, experiences, opinions, and any other randomness. I’m sure a good amount of adcenter-ness will be added as my 2nd year in Grad school progresses. I hope you enjoy!
As for the title of my blog, “buaidh no bas”, it has to do with my last name – MacDougall. I’ll let you figure it out.
